COMMAND CENTER

Leo Meskis — TRAFFIK — 16 Accounts — Updated Apr 08, 12:59 PM
13
Green
3
Yellow
0
Red
3
Blockers
8
NBIBS
18
Open
NEXT 10 DAYS
TODAY
Clever Care
Technical requirements sheet — review
1d
NBIBS
KTLA promotional video
1d
NBIBS
NBIBS loyalty email send
1d
NBIBS
SDIBS loyalty email send
1d
NBIBS
OC Register ad — confirm copy with AT
1d
NBIBS
Ticket refund count for AT
1d
NBIBS
Daily ticket velocity email
1d
KDOT
Weekly Status
2d
NBIBS
Dock ramp banners QC
2d
NBIBS
Sponsor banner 8ft x 20in
2d
NBIBS
Restroom signs 36x12in
2d
NBIBS
Van Dutch email pop-up for Traffik Marine page
8d
NBIBS 2026 — Lido Marina Village
April 16–19 • Show Week Countdown
1,908
Tickets
$118,556
Revenue
2.8x
ROAS
735
GA Tix
371
VIP
$68,203
Ad Spend
OPEN Ticket refund dispute (broker)
MONITORING Wristband delivery timing (~4/11)
IN PROGRESS UTM attribution broken (TickX)
MONITORING Weather impact on walk-up attendance
OPEN Facebook bio showing 2025 dates
NEEDS ATTENTION 5 of 16 accounts
NBIBST1
—
SHOW WEEK -8d
SHOW DAY 1 — Apr 16
Ticket refund count TBD for AT
KTLA promotional video 1d
NBIBS loyalty email send 1d
SDIBS loyalty email send 1d
OC Register ad — confirm copy with AT 1d
+7 more
Daily standups, ticket push, signage QC, KTLA video due, loyalty emails
SEQUELT2
—
Campaign Setup
Campaign Launch — Apr 14
Landing page URLs from client
Campaign build + UTM doc 6d
Beem campaign goals confirmed (CPL $22, CTR 0.7%, 227 leads), creative received, awaiting LP URLs
Revel RepublicT1
—
Parent Account
NBIBS Show — Apr 16
Invoice processing (Hany)
NBIBS/SDIBS/CHIBS oversight, Van Dutch emails, YAMMAVA video approved
Clever CareT2
▲
Website Redesign
Revised Concepts — Apr 10
Homepage mobile mockup 6d
Technical requirements sheet — review 0d
Visual concept v3 approved, homepage language shared, technical requirements sent
TOIT2
▲
M2 Complete → M3 Prep
M3 Presentation — Apr 13
Milestone 3 Presentation 5d
4/30 Board meeting prep (12-1:30 ET) 20d
M3 task scheduled (due 4/13), board meeting logistics 4/30
STEADY STATE 11 accounts
CSUNT3 Active —
CalVEBAT2 Website Consolidation —
ChamplainT2 Digital Campaign —
CMUT2 Active —
LLUT2 FY25-26 Campaigns —
KDOTT1 Active Campaign ▲
AlignmentT2 CAHPS Campaign — 1 items
TPUSAT1 Website Edits —
SDIBST2 Pre-Launch ▲
MFKT2 Audit + Website Redesign — 1 items
cCARET2 Website Redesign ▲
ALL ACCOUNTS 16 total
NBIBST1
—
SHOW WEEK -8d
SHOW DAY 1 — Apr 16
Ticket refund count TBD for AT
Daily standups, ticket push, signage QC, KTLA video due, loyalty emails
SEQUELT2
—
Campaign Setup
Campaign Launch — Apr 14
Landing page URLs from client
Beem campaign goals confirmed (CPL $22, CTR 0.7%, 227 leads), creative received, awaiting LP URLs
Revel RepublicT1
—
Parent Account
NBIBS Show — Apr 16
Invoice processing (Hany)
NBIBS/SDIBS/CHIBS oversight, Van Dutch emails, YAMMAVA video approved
Clever CareT2
▲
Website Redesign
Revised Concepts — Apr 10
Visual concept v3 approved, homepage language shared, technical requirements sent
TOIT2
▲
M2 Complete → M3 Prep
M3 Presentation — Apr 13
M3 task scheduled (due 4/13), board meeting logistics 4/30
CSUNT3
—
Active
Next review — TBD
Steady state
CalVEBAT2
—
Website Consolidation
Portal Review — Apr 14
Portal build (project 605), website consolidation (project 575)
ChamplainT2
—
Digital Campaign
Performance Report — Apr 15
Research database complete (16 files), Meta ads active
CMUT2
—
Active
Next milestone — TBD
Burn report shared, 1:1 with Leo completed
LLUT2
—
FY25-26 Campaigns
Next launch — TBD
Oct launches: PharmD, MSW, MSC, Open House. Nov: Dental Hygiene, PathAssist
KDOTT1
▲
Active Campaign
Weekly Status — Apr 9
1:1 with Leo on KDOT items, weekly huddle Wed
AlignmentT2
—
CAHPS Campaign
CAHPS Launch — Apr 15
Birthday/gratitude emails, director-level event support
TPUSAT1
—
Website Edits
Next review — Apr 11
Ongoing website updates
SDIBST2
▲
Pre-Launch
Email launch — Apr 11
Ticketing website photos, loyalty email design
MFKT2
—
Audit + Website Redesign
Audit Presentation — TBD
Brand audit data complete, website redesign channel active
cCARET2
▲
Website Redesign
Concept Presentation — Apr 14
Client overview canvas built, call recording requested from Friday meeting
DELIVERABLES 18 open • 1 blocked • 0 overdue
Account
Deliverable
Owner
Status
Due
Pri
Clever Care
Technical requirements sheet — review
Aaron/Savannah
In Progress
0d
P1
NBIBS
KTLA promotional video
Creative/PM
In Progress
1d
P1
NBIBS
NBIBS loyalty email send
Mikayla/PM
In Progress
1d
P1
NBIBS
SDIBS loyalty email send
PM
In Progress
1d
P1
NBIBS
OC Register ad — confirm copy with AT
Leo
Not Started
1d
P1
NBIBS
Ticket refund count for AT
Leo
In Progress
1d
P1
NBIBS
Daily ticket velocity email
Leo
Not Started
1d
P1
NBIBS
Dock ramp banners QC
PM
In Review
2d
P1
NBIBS
Sponsor banner 8ft x 20in
PM
In Review
2d
P2
NBIBS
Restroom signs 36x12in
PM
In Review
2d
P2
NBIBS
Van Dutch email pop-up for Traffik Marine page
Creative
Not Started
2d
P2
NBIBS
YAMMAVA video export
Creative
In Progress
2d
P2
TOI
Milestone 3 Presentation
Jeremy Troutt/Creative
Not Started
5d
P1
SEQUEL
Campaign build + UTM doc
Digital/PM
Blocked
6d
P1
Clever Care
Homepage mobile mockup
Aaron/Creative
Not Started
6d
P2
Alignment
CAHPS campaign launch
Leo/Digital
In Progress
7d
P2
TOI
4/30 Board meeting prep (12-1:30 ET)
Leo/Darcey/Jeremy
Not Started
20d
P2
MFK
Brand audit presentation
Leo
In Progress
TBD
P2
DECISION LOG 12 entries
2026-04-08
Decision
TOI
Dr. Virnich confirmed TRAFFIK presents at 4/30 board meeting, 12-1:30 ET. Expects a lot of interest from board. Naming options and visual identity to be included.
2026-04-08
Risk Flag
NBIBS
AT sent harsh text this morning re: show prep. Colleague confirmed AT is demanding with everyone, not personal. Ticket refund issue flagged by Hany (broker needing refund).
2026-04-08
Decision
NBIBS
Darcey asked Leo to confirm with AT if he wants copy added to OC Register ad.
2026-04-08
Decision
Revel
YAMMAVA video approved. Need creative to export.
2026-04-07
Decision
NBIBS
NBIBS and SDIBS loyalty emails need test sends to Bernard, Hany, AT, Rachelle, Kammber, and info email before blast
2026-04-02
Decision
SEQUEL
Digital KPI goals locked: CPL $22, CTR 0.7%, 227 leads/month. No range, single target. Client to confirm alignment.
2026-04-01
Client Quote
Clever Care
Martina: 'Member Support naming makes me think of our hotline. Want name to encompass more than 1800 number.' Also wants coverage type (HMO/C-SNP) higher on page.
2026-03-29
Decision
NBIBS
Price increase effective 3/29. All marketing materials updated to reflect new pricing. Price anchoring language in all sales-facing comms.
2026-03-26
Insight
TOI
Jeff wanted 'cancer' in master name for differentiation. Dan pushed back (negative connotation, limits future growth). Jeff came around, comparing to Cigna's shift. Master brand approach held.
2026-03-26
Insight
TOI
TOI Nexus (physician portal name) hard to trademark per board feedback. Master brand model addresses this. Dan asked if rebrand is right time to refresh mission statement, Jeremy confirmed.
WEEKLY RHYTHM
Mon
9:00 TRAFFIK JAM
9:30 Weekly Team Stand Up
12:00 Revel Internal Regroup
12:30 MFK Internal Regroup
Tue
9:30 NBIBS Daily Standup
2:30 Clever Care Weekly Status
3:00 Sequel Weekly Status
Wed
9:30 NBIBS Daily Standup
11:00 KDOT Weekly Huddle
12:00 KDOT Status (client)
2:00 Revel Weekly Status (client)
3:00 MFK Weekly Status
3:30 TOI Internal Regroup
Thu
9:30 NBIBS Daily Standup
11:00 MMSS Stand-Up
2:00 Sequel Internal Regroup
Fri
9:30 NBIBS Daily Standup
11:00 MMSS Stand-Up
2:00 Weekly All Team Status